Novice founders often need a marketing strategy for their product idea. "We'll get written up on TechCrunch or go viral on Facebook" isn't a strategy — it's a recipe for failure.
If you build it, they won't come
Novice founders often need a marketing strategy for their product idea. "We'll get written up on TechCrunch or go viral on Facebook" isn't a strategy — it's a recipe for failure.