Changing the World With AI

What is AI-led design?

How to move fast without breaking the design process.

Aug 1 • 

Ben Obear

July 2025

How to build a defensible AI strategy

In a world of zero time-to-market, strategy is your only edge.

Jul 31 • 

Ben Obear

Don’t Let Your AI Strategy Wander the Pasture

While others duct-tape LLMs to legacy systems, you need a shepherd to lead your AI team to greener pastures.

Jul 30 • 

Ben Obear

For those about to change the world with AI

When I started blogging here a few years ago, the generative AI movement was still in its infancy.

Jul 29 • 

Ben Obear

March 2023

How to design a customer referral program that converts

Create a growth engine for your company when you properly design a customer referral program.

Mar 15, 2023 • 

Ben Obear

February 2023

Why product marketing should be involved in sales

Product marketers working closely with sales get quicker and cheaper messaging feedback. They also influence the product roadmap by selling the vision …

Feb 23, 2023 • 

Ben Obear

If you build it, they won't come

Novice founders often need a marketing strategy for their product idea. "We'll get written up on TechCrunch or go viral on Facebook" isn't a strategy …

Feb 16, 2023 • 

Ben Obear

The 6 dimensions of Jarvis (Part 1)

ChatGPT is just the beginning and it's wrong to think of it as just a Google killer. No, it's the foundation of Iron Man's Jarvis.

Feb 9, 2023 • 

Ben Obear

January 2023

The Generative AI Vision (Part 1) - Automating Human Experiences

Generative AI and tools like ChatGPT have captivated people. This blog series explores where we are today and where we're heading.

Jan 29, 2023 • 

Ben Obear

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For those striving to create lovable products

This is a product marketing blog for SaaS and Marketplace startups striving to create new products and offerings people love — it's much easier to sell…

Jan 21, 2023 • 

Ben Obear

1

Coming soon

This is Changing the World With AI.

Jan 21, 2023 • 

Ben Obear